2024-2025
The DigMar Project aims to enhance the digital marketing skills of professionals in the tourism and hospitality sectors. Its primary objectives include:
- Developing a comprehensive training program that equips participants with the latest digital marketing strategies and tools.
- Facilitating knowledge exchange among industry experts, educators, and practitioners to foster innovation and best practices.
- Promoting the adoption of digital technologies to improve competitiveness and customer engagement within the tourism and hospitality industries.
By focusing on these goals, the project seeks to empower professionals to effectively navigate the evolving digital landscape.
Project Number: 2024-1-DE02-KA210ADU-000253719